A year later, our team had grown to seven and we were still furiously coding. We had set up shop and started coding Superhuman in 2015. Investment bankers are staking out your house.”įor me, this was the most vivid definition - and one that I stared at through tears. You start getting entrepreneur of the year awards from Harvard Business School. Reporters are calling because they've heard about your hot new thing and they want to talk to you about it. You're hiring sales and customer support staff as fast as you can. Money from customers is piling up in your company checking account. The customers are buying the product just as fast as you can make it - or usage is growing just as fast as you can add more servers. The customers aren't quite getting value out of the product, word of mouth isn't spreading, usage isn't growing that fast, press reviews are kind of ‘blah,’ the sales cycle takes too long, and lots of deals never close.Īnd you can always feel product/market fit when it is happening. “You can always feel when product/market fit is not happening. But of course, the most cited description comes from this passage in Marc Andreessen’s 2007 blog post: Y Combinator founder Paul Graham described product/market fit as when you’ve made something that people want, while Sam Altman characterized it as when users spontaneously tell other people to use your product. Turning to the classic blog posts and seminal thought pieces, a few observations stuck out to me. In the summer of 2017, I was waist-deep in my search for a way to find product/market fit for my startup, Superhuman. But when it comes to understanding what product/market fit really is and how to get there, most of us quickly realize that there isn’t a battle-tested approach. It’s both the hefty hurdle we’re racing to clear and the festering fear keeping us up at night, worried that we’ll never make it. We’ve all heard that product/market fit drives startup success - and that the lack thereof is what’s lurking behind almost every failure.įor founders, achieving product/market fit is an obsession from day one. This article is by Rahul Vohra, the founder and CEO of Superhuman - a startup building the fastest email experience in the world.
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